This way, both owners and their pets could share an outfit.īesides, Bershka focuses on inclusive fashion. This is why they make an effort to follow the newest ones to please them.Ī clear example of this is the “Best friend crew” collection, characterized by replicating human clothing. To meet the expectations of its customers, the brand understood that its target audience follows trends. This strategy consists of different campaigns and actions based on several factors.
Next, we’ll show you the strategy that Bershka and its marketing team have created to achieve its objectives. That’s why this brand takes these characteristics into account when creating a strategic plan. Similarly, it’s worth noting that the target audience of this brand mainly uses social media.īesides, it also keeps up with the latest advances in technology.
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If we have to define the target audience for Bershka, we can say that it’s full of young people.Īs a result, it’s an audience that genuinely loves fashion and mainly follows trends. Bershka Space Ibiza: Creation of a logo for an event in collaboration with Space Ibiza.Īs time goes by, a brand’s marketing strategies can vary according to the needs that customers acquire.Hello Japan: Inauguration of the brand in Japan.This or that: Contest for the Facebook page.And to give a concrete example, we will mention three very successful campaigns: For this reason, relevant actions have been carried out for the brand, and e-commerce has been one of them. Increasing the visibility of the brand has been one of the main objectives. This agency has long directed Bershka’s digital campaigns based on its objectives. That’s why this brand works together with a Barcelona marketing agency to integrate both factors. Regardless of how famous a fashion business is, today, everyone prefers to follow good strategies to maintain their visibility and be one step ahead of the competition.īefore creating a marketing strategy, we must first set out objectives. In fact, from its foundation in April 1998, it has been keeping up with the newest trends thanks to its marketing. To achieve this, they remain focused on satisfying the most demanding customers’ needs. What is Bershka’s marketing strategy? Bershka has become a point of reference in fashion.
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